Brand Photoshoot for By Erica

Erica Eickhoff | By Erica | Sioux Falls, SD | Brand Photoshoot | April 2024

This shoot was so good. I absolutely LOVE working with clients like Erica. She’s a hard-working, multi-passionate, and incredibly driven entrepreneur. While she owns her own clothing store down in Yankton called Styles by Erica, she knows she’s ready for more. The goal of this shoot was to position Erica as a leader, an expert, and someone who makes it happen. And dang, is she making it happen! She’s been designing and selling her own line of athleisure and recently announced that she’s opening an additional store in Vermillion. And before any of that, she’s a hardworking mom. The photos below highlight Erica as a vibrant entreprenuer and style expert and I think we nailed it. Erica was the most easy-going and so much fun to photograph and I cannot wait to see how she uses her content moving forward!

Key Words: Trendy, Professional, Spontaneous, Loud, Visionary